The latest ERG (Equipment Research Group) figures showed a decline in total market motorcycle retail sales in January 2010 and more specifically a decline of 28.3% across all manufacturers for the Australian off road marketplace.
The Husqvarna brands outstanding performance is driven by a variety of factors including a strong and committed dealer network promoting the new 2010 model line-up, which are the highest quality and most competitively priced Husqvarna motorcycle range ever.
The upward trend looks set to continue for the Husqvarna brand with a new No Hassle No Haggle advertising campaign commencing in February 2010 highlighting the advantages of the Husqvarna product.
Enduro | MSRP* | Motocross | MSRP* |
TE 250 | $11,495.00* | CR 125 | $9,795.00* |
TE 310 | $11,595.00* | TC 250 | $10,995.00* |
TE 450 | $11,995.00* | TC 450 | $11,495.00* |
TE 510 | $12,395.00* | ||
WR 250 | $10,495.00* | ||
WR 300 | $10,995.00* |
Another key factor is Husqvarna's all new Super compact 250cc four stroke powerplant fitted to the TE 250 Enduro and TC 250 Motocross models. With both bikes receiving high profile coverage in the Australian and global motorcycle press these models are set to capture a larger share of the 250cc market than ever before for the Husqvarna brand.
The combination of the above factors plus the addition of a competitive junior range of Husqvarna motorcycles set down for mid to late 2010 should see the Husqvarna brand continue to achieve significant market growth.
* MSRP (Manufacturer's Suggested Retail Price) including GST but excludes dealer delivery charges, stamp duty, registration and CTP (Compulsory Third Party) insurance which may be additional and vary between, selling dealer/ States and Territories/end user purchaser information. Customers are advised to contact their nearest Husqvarna dealer for all pricing inquiries.
For additional information please see www.husqvarnamotorcycles.com.au
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